+603-5882 6668

Assuring you our best, always



Malaysian, male, aged 44, is our Vice-President of the Distribution Division - Inspection, Test and Measurement Equipment, where he is responsible for all regional sales, marketing and technical support activities. He obtained his Diploma in Technology (Electronic Engineering) from the Tunku Abdul Rahman College, Kuala Lumpur in 1998.
Lee Hock Chin has accumulated 20 years of experience in the test and measurement equipment industry. He started working as Technical Service Engineer with QES (Penang) in 1998 where he was responsible for after-sales technical support services. He was then promoted to Regional Sales Engineer in 2001 where he was responsible for sales and marketing activities within the ASEAN region and China. Subsequently, in 2003, he was promoted as Business Unit Manager of QS Instruments before being given the additional responsibility as Vice-President of the Distribution Division - Inspection, Test and Measurement Equipment in January 2011 where he has remained since.
Lee Hock Chin

Vice-President of the Distribution Division

Director's Profile
Key Management
Corporate Structure
Malaysian, male, aged 51, is our Vice-President of the Manufacturing Division. He is mainly responsible for overseeing the overall sales and marketing, production planning, equipment engineering, precision part machining operation, equipment assembly and supply chain management operations of the manufacturing division. He obtained his Diploma in Computer Studies from the Informatics Institute, Penang in 1993.
Lim Chee Keong has 30 years of engineering and sales experiences. He started his career in 1988 as Engineering Assistant at Dynacraft Industries Sdn Bhd, a USA-based company specialising in semiconductor leadframe stamping and plating technology, where he was responsible for process control, troubleshooting, setting-up and maintenance of plating bath, defects analysis and investigation as well as engineering evaluation and qualification.
In 1991, he left the firm as Engineering Technician to join Hitachi Semiconductor (Malaysia) Sdn Bhd as its Quality Assurance Supervisor where he was responsible for material quality assurance activities. He then left Hitachi Semiconductor (Malaysia) Sdn Bhd in 1994 to join AKN Industries Sdn Bhd in the same year as Quality Assurance Engineer where he was involved in the initial set-up of its leadframe plating facilities. He left the firm in 1994 to join QES (Asia-Pacific) in the same year as Senior Application Engineer and was in charge of the technical support operations.
During his tenure with QES (Asia-Pacific), he worked as a Senior Application Engineer, handling sales and applications of all QES products. He was promoted to Assistant Manager in 1995 and was responsible for managing the technical and service department. His role was the same but with the increased responsibility when he was promoted to Manager in 1996 and Senior Manager in 1997. In 1999, he was promoted to General Manager, is responsible for the overall management of the operations of QES (KL). In 2002, he was transferred to oversee the operations of Creden (Asia-Pacific) as Vice-President. He is currently the Executive Director of Creden (Asia-Pacific), being appointed in January 2007 and was given the added responsibility of Vice-President of our manufacturing division in 2009 to this day.
Lim Chee Keong

Vice-President of the Manufacturing Division

Malaysian, female, aged 51, is our General Manager for Human Resource and Administration. She obtained her Diploma in Purchasing and Materials Management from the Malaysian Institute of Purchasing and Materials Management in 2001. During the same year, she also passed her foundation studies for the Graduate Diploma in Purchasing and Supply programme conducted by the Chartered Institute of Purchasing and Supply, United Kingdom. She is responsible for overseeing the overall human resource and administration functions of our Group which include human resource planning, recruitment and payroll management.
She began her career in 1989 as Office Administrator with Cairnhill Technology Sdn Bhd before leaving in 1992 to join QES (Asia-Pacific) as Administration Executive. During her 25 years tenure with our Group, she had performed a number of functions ranging from office management, logistics and procurement. She was promoted to Senior Administration Executive in 1994, Assistant Manager in 1997, Manager in 1999 and Senior Manager in 2002 before being promoted to her current position in 2005.
Chin Guat Eem

GM of HR & Admin

Malaysian, male, aged 49, is our General Manager for Finance. He is responsible for our Group's overall finance functions including the monitoring of business performance and results, profitability and cash flow, financial reporting, treasury management and tax compliance. He obtained his Diploma in Commerce (Financial Accounting) from Tunku Abdul Rahman College, Kuala Lumpur in 1993 and Diploma in Investment Analysis from the Research Institute of Investment Analysts Malaysia in 1996. He is a member of the Malaysian Institute of Accountants since 2001 and a member of the Association of Chartered Certified Accountants, United Kingdom since 2000.
Yeoh Cheong Yeow has 25 years of experience in accounting and finance functions. He began his career in 1993 with SCI-Neoh WM Lam and Co as an Auditor. He left the firm in 1994 to join Elba Group Sdn Bhd as Accounts Executive and was subsequently promoted to Accounts Manager in 1995. In 1998, he left Elba Group Sdn Bhd to join Luster Precision Engineering Sdn Bhd as Finance and Administration Manager and was attached to the company up to 2001. He rejoined Elba Holdings Berhad as their Financial Controller in 2001 before leaving to join QES (Asia-Pacific) in 2004 assuming his present role.
Yeoh Cheong Yeow

GM of Finance